Placement.

What is product placement?

Why is it so important?

In my opinion, it is a ridiculous ploy that businesses invest in to put more money in their pockets.  If you really think about it, could it be possible that companies invest more in subliminal advertising than the actual cost of production of their products or having tangible ads in magazines and newspapers?

This video, courtesy of the brilliant 'Zefrank', puts a satirical but well thought out spin on the topic.  

http://www.zefrank.com/theshow/archives/2007/01/010406.html

Enjoy.